Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q3 2025

In the third quarter of 2025, the top meal kit and specialty food applications in New Zealand demonstrated varied performance metrics in terms of downloads and active user engagement. According to Sensor Tower, these apps showed distinct trends across the unified platform.

Vivino: Drink The Right Wine experienced a fluctuating weekly revenue, starting from $110 and settling around $55 by the end of September. Downloads remained relatively stable, peaking at 193 in late June and ending at 186. Active users showed a minor decline from 412 to 376 over the quarter.

HelloFresh: Meal Kit Delivery maintained a consistent download rate, beginning with 423 and increasing to 454 by the end of September. Weekly active users saw a rise from 5.8K to 6.7K, despite mid-quarter fluctuations.

eMeals - Healthy Meal Plans had minimal activity, with downloads and active users remaining low. The app recorded a slight increase in active users at the start of the quarter but stabilized at 3 by September.

Tipple did not report significant activity in downloads or active users during this period.

My Food Bag showed a strong presence in downloads, starting at 568 and peaking at 699 mid-September before closing the quarter at 669.

For more detailed insights and data trends, visit Sensor Tower's comprehensive analysis.